Remembering the Disremembered Essay - 4818 Words

Remembering the Disremembered Everybody knew what she was called, but nobody anywhere knew her name. Disremembered and unaccounted for, she cannot be lost because no one is looking for her, and even if they were, how can they call her if they dont know her name? Although she has claim, she is not claimed. In the place where long grass opens, the girl who waited to be loved and cry shame erupts into her separate parts, to make it easy for the chewing laughter to swallow her all away. It was not a story to pass on. - Toni Morrison, Beloved To write history means giving dates their physiognomy. - Walter Benjamin For philosopher, essayist and critic Walter Benjamin, history is catastrophe. Standing as he does at the†¦show more content†¦In this, the dusk of the 20th century, to whom has the task of Benjamins storyteller fallen? One such contemporary storyteller is African-American writer Toni Morrison, who in her novel Beloved brings our present face to face with the image of the smashed bodies of Black slaves, forcing us to re-member and account for their experiences. I Benjamin has identified the catastrophe of history with the loss of communicable experience and hence meaning in human life. The processes initiated in the Enlightenment, perpetuated in the rise of positivistic philosophy, and culminating in the horrors of World War I have stripped humanity of its experiential reality. It is as if something that seemed inalienable to us, the securest among our possessions, were taken from us: the ability to exchange experiences. . . For never has experience been contradicted more thoroughly than strategic experience by tactical warfare, economic experience by inflation, bodily experience by mechanical warfare, moral experience by those in power (Illuminations, 83-84). What is lost is the art of the storyteller who, in the telling of the stories of a culture, passed on the tradition from one generation to the next and with it the wisdom of experience. This wisdom is nothing less than the knowledge and skill necessary to integrate the experiences contained in tradition into the real lives of the listeners, to make them conscious of history. The story places usShow MoreRelatedToni Morrison and Historical Memory5014 Words   |  21 PagesStates, but minority history has to first be written. National amnesia of minority history cannot be tolerated. Toni Morrison is a minority writer has risen to the challenge of preventing national amnesia through educating African-Americans by remembering their past and rewriting their history. In her trilogy, Beloved, Jazz and Paradise, and in her other works, Morrison has succeeded in creating literature for African-Americans that enables them to remember their history from slavery to the presentRead MoreSlave Narratives: Beloved by Toni Morrison1644 Words   |  7 Pagesemotion. Luckhurst states, â€Å"Possible mourning is remembering to forget-to work through, interiorize, and then pass over while impossible mourning is forgetting to remember the sense that interiorizing memory, cannot contain the trace of the other.† Mourning is a term that clashes together the idea to reme mber and to forget an event. It is evident that Sethe connected with Beloved and all of the memories could be forgotten. Beloved is disremembered, in an uncertain repetition. Luckhurst also writesRead MoreTwo Contrasting Views of Slavery in Literature: Beloved and American Negro Slavery2068 Words   |  9 PagesMorrison and Phillips in how they regard writing about the past. Toni Morrisons Beloved can be read as an overt and passionate quest to fill a gap neglected by historians and in fugitive slave narratives, to record the everyday lives of the disremembered and unaccounted for While `recording the everyday was the goal of Phillips, he does so entirely from a white perspective and without consultation of slave sources, instead basing his work on the written accounts of slaveowners. This speaksRead MoreThe Fate Of The Cat Essay2454 Words   |  10 Pages Please!† as the pleading goes on in her mind, the Babati feels her longing, identifying with her desires. He is there in the tunes, as well as in that web pages, penetrating her thoughts, forcefully tearing open the doors of her desires. The disremembered spirit senses the overwhelming force of her obsession which now surges through him, resurrecting his desires for a bride. That is when a request for a chat pops-up on the screen and the girl is intrigued. Not just boys, but older man often c hatRead MoreToni Morrison and Beloved Essay2616 Words   |  11 Pagesshe would rather destroy the children she loves rather than see the white slave-owner do it slowly and painfully over time.   Sethe is incapable of breaking free of the painful memories of the past.   She cannot remember the memory without also remembering the pain.   This consumes her with tremendous guilt and depression, even though she is possessed of a high degree of maternal love.   However, Sethe is incapable of forgiving herself.   Being raises in the grasp of powerful white owners who associated

Culture And Diversity An Instrumental Aspect Of The...

Executive summary Culture and diversity has been an instrumental aspect of the business environment for a few decades now. While globalization is singled out as its enhancer, it is far from its inceptor. Managers have had to deal with diversity for years, through the contemporary environment has realized an influx in this particular phenomenon (Mor-Barak, 2011). In the contemporary business, environment has become more complex with the degree of diversity that is being witnessed. Managers have to deal with an increasing cultural spectrum in a single workplace, a factor that has both positive and negative impacts. Introduction The onset of globalization has been instrumental in setting the platform for the evolution of the workplace from a localized or national one into one with global elements. Culture and diversity have become a common trend within the contemporary workplace and managers are continuously being drawn into a relatively challenging world of huge and wide differences among people in an organization. Diversity entails aspects of varying gender, races, ethnicity, personality, backgrounds, education, and personalities among many others (Zgheib, 2015). Change, communication and adaptability of an organization are susceptible to the degree of diversity within an organization owing to the fact that diversity denotes the perception of people within the organization. The perception held by workers in a given environment impacts on their interactions within thatShow MoreRelatedManaging Diversity Within An Organization1674 Words   |  7 PagesManaging Diversity is often defined as a â€Å"managemen t philosophy of recognising and valuing heterogeneity in organisations with a view to improve organisational performance† (Ozbilgin and Tatli, 2011). Hence recognising the wide variety of qualities possessed by people within an organisation and creating an environment that understands, values and utilises the differences within people. Due to the rapidly growing trends of a more diverse workforce, diverse market and globalisations of businesses,Read MoreDiversity, Diversity And Inclusion, And Smart Risk Taking1290 Words   |  6 PagesCULTURE For the successful execution in acquiring Invivo, we need more game changing innovations to allow Stryker to expand additional physicians and distributors network. For this purpose, Invivo’s management should focus on improving top two areas of its culture: diversity and inclusion, and smart risk taking. Creative thinking and collaboration can be encouraged in diversity and inclusion, and risk taking culture. Diversity means more than skin color or gender like if we are going to hire aRead MoreFunctions And Functions Of Management1113 Words   |  5 Pagesmanagement, which are considered the very life line and it’s existent. These four functions are instrumental and detrimental to the success and longevity of any company. Without these vital staples, a company is doomed before it is birth, and they are planning, organizing, leading and controlling. However, there is another essential component to the functions of management, and it is the important of diversity. In this paper I will identify the detailed function of these different components of managementRead MoreA Research Study On Management Styles772 Words   |  4 Pagesworkers to create a productive work environment. Education is provided through government funding through the graduate school level. India is a colle ctivist culture emphasizing the person-organization fit as a predictor of the turnover rate in that country. 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All these stated factors have changed the HR practices with the channel of time and now HR practices have become more capable in conveying the value to business through changing the system of recruitment hiring, training development, and reimbursement and benefits (StoneRead MoreCompany Vision And Strategy Of Unilever1174 Words   |  5 PagesFlexibility, customers’ hankerings, and a multinational concept has been the key points in the constant evolution of Unilever. The craftsmanship of brainstorming globally and fulfilling locally has allowed Unilever to flourish in a va st amount of cultures. Unilever’s Founding Unilever was originally a Dutch-British company that produced soap and commerce to many countries. Due to the fact that they sold their commodities in many regions, Unilever had to invest in a matrix of managers for financialRead MoreCommunication Is the Main Essence of Knowledge and Understanding. the Emphasis on Cross Cultural Communication Has Increased Due to the Ever Growing Global Environment, of Which, This Case Is a Perfect Example. Canadian1494 Words   |  6 PagesCommunication is the main essence of knowledge and understanding. The emphasis on cross cultural communication has increased due to the ever growing global environment, of which, this case is a perfect example. Canadian Bank of Nova Scotia increased their share in Inverlat, the Mexican Bank to 54% and took control of the management. Soon after that, BNS started the restructuring process of Inverlat and sent a team of Canadian managers to Mexico. Cross cultural communications was a major issue betweenRead MoreThe Philosophy Of Student Diversity941 Words   |  4 PagesPhilosophy of Student Diversity As an inspired teacher of secondary education /special education, one of the ideas that most appealed to me was working with students of various ages and learning abilities. I’ve come to realize even more so now with the changing demographics in U.S. schools that we are becoming a very diverse population. Within my classroom student’s differences may consist of their academic level, cultural background, personality, religious beliefs, and the list goes on. Hence, inRead MoreThe London 2012 Olympics: The Importance of Human Resource Department1380 Words   |  5 Pageshuman resource. The people attending the Olympics are from diverse backgrounds given the fact that the millions of individual who will be attending the occasion will be from different nationalities, races, cultures and social background (Cabrini, 2004). The human resource will be instrumental since it will enable the event to be successful. The human resource is crucial because it will enable the accomplishment of the various duties. This will be done by volunteers and employed workers (Barton,Read MoreCross Cultural Difference Of Pdi ( Uae Vs Usa )1249 Words   |  5 Pageshow expatriates adapt and work effectively in another country with different cultural environment and how they deal with local employees. But the most substantial question to ask is also to identify, do they gain satisfaction? It was noted by Patrick Rau et al. (2013) that most expatriates from multinational companies take leadership role. These leaders play vital role to develop new market, start new business, and recruit new local employees. However, they face big challenges on their leadership

Analysis Of Programs Academic Health Centers

Question: Discuss about the Interprofessional Education for A Review And Analysis Of Programs From Three Academic Health Centers? Answer: Successful interprofessional learning can develop students ability to communicate and work with other professionals, potentially improving the environment for service users and professionals. It is to be made sure that it does not prevent each professional group from learning skills and knowledge specific to their professionInter-Professional Collaborative Practice highlights towards a safe, accessible, high quality and patient centered care (Aston et al., 2012). This course mainly aims towards the implementation of fundamental principles and skills for the health professionals in order to attain effective inter-professional collaborative practice. Interprofessional education (IPE) According to Health care professional conduct (HCPC), Interprofessional Education (IPE), also known as inter-professional education or IPE, refers to occasions when people from two or more professions in health and social care learn together during all or part of theirprofessional trainingwith the object of cultivating collaborative practice (hpc-uk.org, 2016). Centre for the Advancement of Inter-professional Education (CAIPE) states that effective IPE develops and reinforces collaborative competence, employing interactive learning methods to enhance mutual understanding of each others roles and responsibilities. People explore ways in which their professions can work together to respond more fully, more effectively and more economically to the multiple and complex needs presented by individuals, families and communities in contemporary society. Communication in Inter-Professional Working Communication failures in the healthcare teams are found to be associated to various medical errors and negative health outcomes. The findings related to this article found to emphasize more on the future training health professionals in order to work efficiently within the team. The Tram Strategies and the Tools to Enhance Performance and Patient Safety (TeamSTEPPS) communication training model are widely employed to the train healthcare teams. It has been less commonly used to train the student inter-professional TeamsSTEPPS training in impacting the student attitudes, skills and knowledge based on the inter-professionals communication protocol (Brock et al., 2013). Communication is an important element of all forms of care delivered to the community with respect to health and social care services (Cranford Bates, 2015). The care of patients inevitably involves many individuals, and there is a need to share patient information and take up discussion on the management of the whole health and social care unit. As a result, there is a growing interest in the use of communication technologies for supporting the proper functioning of healthcare and social care services. Research shows that there is a positive relationship between the communication skills of the team members of the healthcare system and the capacity of the patient to follow the recommendations, management of a chronic medical complication and prevention of health behaviours. The perception of patients coming to the health care settings for getting services and achieving better outcomes are highly dependent on the quality of the interaction taking place with the healthcare team. Resea rch data also shows that there are benefits of effective communication within the members of the health care setting. These are mainly in relation to patient outcomes as the main aim of health and social care settings is to deliver a good experience of care and patient satisfaction (Wilhelmsson et al., 2013). Communication in healthcare system influences the working relationship quality and job satisfaction to a large extent. Profound effects on patient safety are also highlighted. When such communication is taken up in an effective manner, responsibilities and tasks are completed in a proper manner and the turnover of the healthcare professionals are reduced. Improved job satisfaction facilitates the culture of mutual respect and support that has a positive impact on working relationship (Lapkin et al., 2013). There lies a direct relationship between the satisfaction of the professionals and the ability to maintain a rapport within themselves. Expression of care and warmth are very much welcomed. The elements that contribute to health care team satisfaction due to proper communication are feelings of support, being valued, respected, understood, and clear understanding of fair compensation and work equity. Communication skills can be improved upon and learnt. Such improvements must be su pported and regularly taken up by health and social care settings. For such positive approaches to happen there must be commitment and patience. Given the wealth of proof on the link between ineffective communication in health and social care setting and increased risk for malpractices, patient dissatisfaction, poor health outcomes and non-adherence to rules, there is a need for addressing the deficits in communication skills with utmost importance (Sheppard et al., 2015). Collaborative Working in Inter-Professional Working Collaboration in the health care system is mainly defined as the health care professionals assuming complementary roles and cooperatively working together. Collaborative Working in the Inter-Professional Education system also focuses towards the factors of sharing responsibilities for problem solving and thereby making decisions in order to formulate and carry out plans for patient care. Collaborative Working among the nurses, physicians and other health care professionals tend to increase the factor of awareness among the team members. This is mainly accomplished by implementing skills and knowledge and thereby effectively leading to continue improvement in decision making associated to a certain factor (Delunas Rouse, 2014). An Effective team is mainly characterized by the elements of respect, trust and collaboration. One of the most greeted proponents, which are found to be associated to Collaborative Working, includes Deming. Teamwork is considered as an endemic to the system wh ere all the employers works together in order to achieve a positive outcome and there defines a certain goal. Thus, the factor of achieving a common goal and providing significant strategies to achieve the aim plays a vital role in teamwork. Compiling all these parameters definitely projects towards a successful teamwork model (Thistlethwaite, 2012). Collaborative work is considered to be one of the significant aspects regarding health and social care. Collaboration is considered to be connected to the modernization of the social and health care system. This is considered to be one of the major aspects of a good collaborative work frame will increase the efficiency and effectiveness of the entire health and social care framework. In some of the European countries such as Sweden and other western European countries, the government and authorities emphasize on the citizen-based personal activity for the purpose of good contact with the respective welfare state. The welfare state policy makers nowadays are combining, benefits cuts, this aspect will help in combination with the citizen right, human rights along with the different obligations relating to the exercise choices as well. It is very much important that there is a collaborative framework between the service users and the professionals. There is also a need for good collabor ation mindset among the various professionals also. This can be highlighted as an integral part of the health and social care services as well. There is no point of doubt that the service users should also be involved in the entire health and social care service framework. The achieve this goal two significant aspects should be kept in considerations. These two aspects are the relationship between the active citizen and the active service user. The second aspect is the customer-oriented perspective (Reeves et al., 2013). To achieve a proper and efficient collaborative working framework, some methods or models should be implemented. These models are mainly of a didactic framework program. A community experience based framework along with an interprofessional simulation-based workshops should also be considered and incorporated. The didactic program helps the interprofessional team to build the good amount of knowledge and skills of the professions. This will help to build a patient-centered care service as well. Service learning will also help to put a strong impact on the on the interprofessional clinical component and health care delivery system. The community-based experience model will also help to demonstrate the effect of many vital factors such as environment and the availability of different resources on one particular individual's health status or condition. It should also be kept in mind that interprofessional simulation programs will also help to describe the experiences of different clinic al teams in both a formative and summative way on the interprofessional simulation experiences, leadership, and communication (Regan et al., 2016). Figure 1 Collaborative Model Conclusion It can be clearly concluded that effective team communication is considered as an important parameter for monitoring the patients safety perspective. Demonstrating the positive attitudinal along with the knowledge effects associated to the large scale interprofessional tools helps in developing the infrastructure of a team, and in turn provides an effective outcome. An effective Collaborative Working practice not only focuses on the technological system issues, but also highly depends on the human factor to a huge scale. The factor of good communication skill encourages collaboration and thereby helps to prevent errors to a human factor. Effective communication system helps in preventing the errors. It can be analyzed that assessing possible setups for poor communication and thereby being diligent about offering programs to foster efficient team collaboration. References Aston, S. J., Rheault, W., Arenson, C., Tappert, S. K., Stoecker, J., Orzoff, J., ... Mackintosh, S. (2012). Interprofessional Education: A Review And Analysis Of Programs From Three Academic Health Centers.Academic Medicine,87(7), 949-955. Brock, D., Abu-Rish, E., Chiu, C. R., Hammer, D., Wilson, S., Vorvick, L., ... Zierler, B. (2013). Interprofessional education in team communication: working together to improve patient safety.BMJ quality safety,22(5), 414-423. Cranford, J. S., Bates, T. (2015). Infusing interprofessional education into the nursing curriculum.Nurse educator,40(1), 16-20. Delunas, L. R., Rouse, S. (2014). Nursing and medical student attitudes about communication and collaboration before and after an interprofessional education experience.Nursing education perspectives,35(2), 100-105. hpc-uk.org,. (2016). Retrieved 21 February 2016, from https://www.hpc-uk.org/assets/documents/10004E18Enc02-ThemeInterprofessionaleducation.pdf Lapkin, S., Levett-Jones, T., Gilligan, C. (2013). A systematic review of the effectiveness of interprofessional education in health professional programs.Nurse education today,33(2), 90-102. Reeves, S., Perrier, L., Goldman, J., Freeth, D., Zwarenstein, M. (2013). Interprofessional education: effects on professional practice and healthcare outcomes (update).Cochrane Database Syst Rev,3(3). Regan, S., Laschinger, H. K., Wong, C. A. (2016). The influence of empowerment, authentic leadership, and professional practice environments on nurses perceived interprofessional collaboration.Journal of nursing management,24(1), E54-E61. Sheppard, K. D., Ford, C. R., Sawyer, P., Foley, K. T., Harada, C. N., Brown, C. J., Ritchie, C. S. (2015). The interprofessional clinical experience: interprofessional education in the nursing home.Journal of interprofessional care,29(2), 170-172. Thistlethwaite, J. (2012). Interprofessional education: a review of context, learning and the research agenda.Medical education,46(1), 58-70. Wilhelmsson, M., Svensson, A., Timpka, T., Faresj, T. (2013). Nurses' views of interprofessional education and collaboration: A comparative study of recent graduates from three universities.Journal of interprofessional care,27(2), 155-160.

Strategic Management for Accounting Research-myassignmenthelp

Question: Discuss about theStrategic Management for Accounting Research. Answer: Introduction In the business report of 2014 the CEO of Unilever Paul Polman, have highlighted about the fact that significant economic headwinds and weak market that the company has to deal with. The main strategy of Unilever is to focus of being the leading organization within the market. They also have enjoyed high rate of market growth. The four major product groups of Unilever include personal care, refreshments, food and home care. Being one of the international organizations, the company had implemented aggressive strategy that has helped them to improve upon the market share. The aim of the current report is to discuss various aspects of the strategic management policies that are being implemented by Unilever. The operational strategies that are being implemented within the organization by the CEO are also discussed in the overall report with the help of various answers. Company Background The Unilever is a leading organization in the food industry which has a global presence and a good reputation in the world market. The organization has varied a product line which includes personal care, food refreshments, home care etc. They primarily focus on the quality delivery of the products and services at competitive prices. The organization has a good number of competitors in the world market; some of them are PG, Wal-Mart etc. Long Term Objectives The objectives are the outcome which the organization has to achieve so as to meet its requirements like the profitability, competitive advantage etc. the long term objectives are the goals which are supposed to be achieved in a time period of one or two years. When planning the long term objective it is essential that the organization should follow certain criteria which make it more effective and result oriented (Daspit et al, 2017). For the organization Unilever in order to attain competitive advantage, sustainability etc it is essential to have strong long term objectives. For the new CEO Paul Polman of the organization Unilever some criteria for the formulation of the long term objectives can be recommended. Considering four among the criteria of long term objectives a grand strategy is developed for the Unilever in order to enhance its performance. The long term objectives of Unilever that are used in the process of strategy implementation will help in the process of dealing with most the challenges. The following are the most important criteria long term objectives: Profitability: It is important for the large scale organizations to improve upon the range of their profit that will help in the process of dealing with the sustainability for longer period (Pearce and Robinson, 2005). It is the duty of the CEO to focus on the levels of profit that can help them in the process of long terms strategy development process. One of the major characteristics of the strategically managed firms is to set long-term objectives of profit. This is mainly expressed in the forms of earnings and the value of the share or the equity that is obtained in exchange. The CEO needs to monitor the value of the share that can be used as the parameter to measure the level of profit and growth of the organization. Productivity: Productivity is also one of the important components of the strategy that are being implemented as a part of the strategy. Business firms that can improve upon the rate of production can easily help to improve upon the profitability. As the CEO of the Unilever Company, it is important to implement strategy that can help to improve upon the rate of productivity of the products. The rate of production for the large scale organizations generally depends upon the performance level of the workers. It is thus important to improve upon the strategy that can help to motivate the workers to improve upon the level of performance. The CEO also needs to bring about the latest process of innovation that is also one of the important parts of improving the rate of productivity. Competitive Position As the world of business environment is getting tougher, it is essential for the large scale organizations to have better competitive advantage. It is the duty of the CEO in the context to have better competitive policies in terms of pricing and quality of the products. The long term strategy is one of the main parameters of the Unilever Company to gain significant competitive advantage over the rivals. Employee Development: The development of the performance level of the employees with the personal development and training program can help them in the process of job security. It is the duty of the CEO to ensure that all the employees within the organization are able to develop upon the working skills as part of the training program. This is one of the important part of the long term stagey that can help the company to have long-term relationship with the employees and thereby able to decrease the rate of employee turnover. For meeting these criteria Mr. Paul can document the long term objective in a written formant and can be circulated so that all the employees can read and understand it well. Sessions can be conducted so as to provide training to the employees and can interact with them effectively. This can enhance the understandability level and hence can add value to the effectiveness of the long term objectives. Operational Strategies The operational strategies are the approach adopted by the organization in order to achieve the objective effectively. Through the implementation of the effective operational strategies the organizations can enforce an effective systems within the organization through which the objective achievement, maximum utilization of the resources etc will become practical and easier. Some operational strategies can be recommended to the Mr. Paul so as to enhance the effective performance of the organization (Gabler et al, 2017). Being customer oriented: This is an operational strategy adopted by the organizations so as to gain competitive advantage and customer loyalty. Winning the hearts of the customer is essential to sustain in the competitive market. For example the Unilever can focus on identifying the needs and expectations of the target customers in terms of food, personal care, refreshments etc. Meeting those needs, can make it customer oriented and can make the customers satisfied. Customer orientation can make Unilever to enhance its performance and reach its objectives effectively (Clougherty et al, 2017). Forward integration: Under this operational strategy there is a vertical integration of the business activities of the organization. Through this strategy the organization can implement a direct distribution of the products and service. In case of Unilever, Mr. Paul can focus on supplying its products like personal care, refreshments etc to the market place directly. It can open its own outlet where the customer can access all its products and services which can enhance the brand image and quality delivery of the products. Market Development: Another operational strategy which the organization Unilever can adopt is the market development through which it can enhance its number of branches towards new and also in the existing market places. Mr. Paul can focus on identifying the opportunities in the new and in the existing market and can open new branches. This strategy can enhance the accessibility of the products to the customers which can make them satisfied. Once a product become inaccessible in a market it can swiped away from the market. Hence through market development operational strategy the organization Unilever can enhance the percentage of accessibility (Fan et al, 2017). Management Accounting Strategies Management accounting is the system or the component of the management which provides statistical information to the managers which enables the management to make appropriate decisions. This provides financial information and advice to the management which can be utilized for the business development, appropriate decision making process etc (Cooper., Ezzamel Qu, 2017). Some of the management accounting strategies which can be recommended for the organization Unilever is discussed below . Acquiring capital to implement strategies: For the implementation of a strategy raising capital or fund is essential. For example for the operations strategy market development of the Unilever, it is essential to have sufficient funds so as to make it a successful operation. This management accounting practice enforces two sources of capital which is the credit and the debit which enables the management to acquire capital. This strategy can support the Unilever to get sufficient capital to open new branches in new markets without affecting the profitability of the organization (Turner et al, 2017). Management Information System: The MIS is computerized software which is a database containing various information. This software provides periodic report to the managers about the statistical information so that they can make decisions appropriately. The Organization Unilever can make use of this approach of management accounting so as to make the forecast, decision making etc accurate. For example when making decision about the target market the MIS can contribute accurate statistical information regarding the new market which can make the strategy effective and successful (Goddard, Simm, 2017). Projected financial statements: This is another management accounting which the organization Unilever can adopt which makes the management to examine the results and outcomes of various strategies adopted. This type of the management accounting strategy can be considered as the analysis the impact of various implementation decisions. For example for the market development strategy of the organization Unilever the projected financial statements can be utilized to analyze expenditure incurred in it and its impact on the operations of the organization, profitability etc (Lapsley, Rekers, 2017). Sales and Marketing Strategies The principles of marketing form the guideline for the managers to perform the marketing and promotional activities effectively. There are various components in the marketing principles which can shape the marketing activities and can generate relevant awareness in the mind of the target audience. Some of the sales and marketing strategies which Mr. Paul can adopt in order to enhance the effective performance of Unilever are discussed here. Digital Marketing: This can be one of the most effective marketing strategy which the organization Unilever can adopt in order to enhance the responses. For example, almost all the target audiences are using smart phones and are having the internet in their hands. If the Unilever is promoting their video advertisements through the social network then the probability of its reaching the target audience is very high and obviously the response will also be relevant (Malshe, Khatib, 2017). Sponsorship: Sponsoring a specific event or a charity social work can definite boot the reputation of the organization which can act as an indirect marketing. When the current market is taken into consideration the reputation and credibility of the organization is very much important for the sustainability of the organization. For example the organization Unilever can sponsor the sport events, can sponsor for the children education fund etc. These activities can make Unilever more visible in the market and hence can achieve competitive advantage (Siau, Yang, 2017). Public Relations: The maintenance of good public relations or maintaining good relationship with the customers can also be a wonderful sales or marketing strategy. For example the organization Unilever can maintain good relationship with the customers through proper customer engagement process, providing proper response to the customers, accepting the feedback etc. This can generate higher degree of customer loyalty which is very essential for the success of the organization (Jarach, 2017). Human Resources and Risk Management Strategies The human resources are the assets of the organization that plays a vital role in the success, goal achievement, profit generation etc. Hence it becomes essential to formulate effective human resources and risk management strategies so as to manage and maintain the human resources. Some of the human resources and the risk management strategies which can be recommended for the organization Unilever are discussed here. Maintaining Work Life balance: Work place flexibility is the best option which an organization can provide to their employees. The organization can offer flexible work timing to the employees so that they can also concentrate on their family life. This can make the human resources more committed and loyal towards the organization. For the maintenance of the work life balance it is also essential that the Unilever should provide holidays, tours and travel schemes etc which can cherish the employees (Deresky, 2017). Implementing and effective organizational culture: Through an effective organizational culture the organization like Unilever can shape a disciplined and harmonious working atmosphere which can produce good outcomes and will make the employees more potential. The HRM of the Unilever can also focus on the same in building up an effective organizational culture which can make the employees more productive. There can be a proper code of conduct, proper training programs, motivating approaches etc which can make the human resources to actively participate for the success of the long term objectives (Hopkin, 2017). Career oriented working atmosphere: The HRM of the Unilever can focus on the human resource development practices through the implementation of career development programs. For example the employees can be provided with training and development, certification courses etc as per the changes in the market which can make their career developed and secured. Conclusion A report which highlights various strategic management principles and practices has been prepared. An organization Unilever is taken into consideration and various recommendations has been discussed so as to enhance its performance. Reference Clougherty, J. A., Kim, J. U., Skousen, B. R., Szcs, F. (2017). The Foundations of International Business: Cross?Border Investment Activity and the Balance between Market?Power and Efficiency Effects. Journal of Management Studies, 54(3), 340-365. Cooper, D. J., Ezzamel, M., Qu, S. Q. (2017). Popularizing a management accounting idea: The case of the balanced scorecard. Contemporary Accounting Research. Daspit, J. J., Chrisman, J. J., Sharma, P., Pearson, A. W., Long, R. G. (2017). A Strategic Management Perspective of the Family Firm: Past Trends, New Insights, and Future Directions. Journal of Managerial Issues, 29(1), 6-29. Deresky, H. (2017). International management: Managing across borders and cultures. Pearson Education India Fan, Y., French, M. L., Duray, R., Stading, G. L. (2017). Service strategy to improve operational capabilities in the public sector. The Service Industries Journal, 1-23. Gabler, C. B., Panagopoulos, N., Vlachos, P. A., Rapp, A. (2017). Developing an Environmentally Sustainable Business Plan: An International B2B Case Study. Corporate Social Responsibility and Environmental Management. Goddard, A., Simm, A. (2017). Management accounting, performance measurement and strategy in English local authorities. Public Money Management, 37(4), 261-268. Hopkin, P. (2017). Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers. Jarach, D. (2017). Airport marketing: Strategies to cope with the new millennium environment. Routledge. Lapsley, I., Rekers, J. V. (2017). The relevance of strategic management accounting to popular culture: The world of West End Musicals. 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